白鹭行Bailutrip
白鹭为美，一行一味Into China, Find your adventure
About Bailutrip
白鹭为美，一行一味. We are a specialized inbound travel agency creating curated China journeys exclusively for European travelers. Our team combines deep local knowledge with European service standards, ensuring every trip is authentic, comfortable, and unforgettable.
Our Story
Bailutrip was founded in 2018 by a team of Chinese travel professionals and European expats who shared a frustration: most China tours available to European travelers were either overcrowded bus trips hitting tourist traps, or overpriced luxury packages that felt disconnected from real Chinese culture.
We saw a gap — European travelers want authentic, immersive experiences delivered with European standards of planning, communication, and service. They want to taste real biang biang noodles in a local's kitchen, not at a tourist restaurant. They want to walk the Great Wall at sunrise with just their guide, not jostle through crowds at noon.
So we built Bailutrip — 白鹭行 — named after the white egret, a symbol of grace and journey in Chinese culture. Our promise is simple: 白鹭为美，一行一味. Every journey is beautiful, every trip has its own unique flavor.
Our Values
Every guide lives in the region they lead tours in. They know the family-run noodle shops, the best sunrise spots on the Great Wall, and the stories behind every brick of the Forbidden City.
Pre-trip planning in English. 24/7 on-trip WhatsApp support. Clean, well-located hotels. Comfortable private transport. No hidden fees. The service level you expect from a European travel agency.
We design our own itineraries from scratch. No commission-driven shopping stops. No scripted tourist performances. Just genuine cultural immersion curated by people who call China home.
Meet the Team
Founder & Head of Operations
Born in Xi'an, lived in Munich for 5 years. Speaks Chinese, English, and German. 15 years in inbound tourism. Knows every hidden food stall in the Muslim Quarter.
Lead Guide, Northern China
Beijing native, licensed guide for 12 years. Specializes in imperial history and Great Wall hiking. Speaks English and Mandarin. His storytelling brings the Forbidden City to life.
Travel Consultant
Yunnan-born, tourism degree from Switzerland. Designs custom itineraries and handles all pre-trip planning. Speaks Chinese, English, and French. Your first point of contact.
Tell us about your dream China trip. We'll craft a personalized itinerary within 24 hours.
Get in Touch